Province Persona Project

目标受众

Targeted Audience

总经理，销售总监，财务总监，财务BP

General Manager, Sales Director, Finance Director, Finance business partner

报告目的

Report Purpose

方便报告观众对该省的P&L做统筹管理

Facilitate comprehensive P&L management for provincial operations by report audience

目录 - Table of Contents

序号 No.	报告模块 Report Module	核心内容与分析要点 Key Content & Analysis Points
01	产品收费标准 Product Pricing Standards	• ABL、AQT、PICO 产品线标准收费价格体系 • Standard pricing framework for ABL, AQT, and PICO product lines
02	经销商业绩分布 Distributor Performance Matrix	• 四象限分析：KPI达成度 vs 业绩增长率 • Four-quadrant analysis: KPI achievement vs performance growth rate • 经销商分类管理与策略制定 • Distributor categorization and strategic planning • 微型经销商业绩增长潜力专项评估 & 渠道质量哨兵指标 • Micro-distributor growth potential assessment & channel quality sentinels
03	损益表分析 Profit and Loss	• 销售额季度/年度达成率追踪 (QTD & YTD achievement tracking) • 标准毛利率与营业利润率 (STD GM% & OP%) • 转移定价毛利率与营业利润率 (TP GM% & OP%) • 人力资源生产效率分析 (HC Productivity analysis)
04	ABL 价格差异分析 ABL Price Variance Analytics	• 标准价 vs 实际成交价差异与贡献度监控 • Monitoring standard vs realized ABL price variance and contribution • 经销商与产品组合层面的价格偏差驱动洞察 • Distributor and product-mix level insights into price variance drivers
05	ABL & AQT ASP 明细分析 ABL & AQT ASP Details Analysis	• 各经销商ABL/AQT产品价格折扣率分析 • ABL/AQT product discount rate analysis by distributor and product • 包含返利政策的综合价格分析 • Comprehensive pricing analysis including rebate policies
06	返利政策执行 Rebate Program Execution	• 当前执行返利目标达成情况监控 • Monitoring of current rebate target achievement status • 返利政策效果评估与优化建议 • Rebate policy effectiveness evaluation and optimization recommendations
07	ABL 价格链分析 ABL Price Chain Analysis	• 价格传导链：雷度售价 → 经销商入院价 → 患者收费价 • Price transmission chain: Radiometer selling price → Distributor hospital price → Patient charge price • 各环节毛利率分析与优化机会识别 • Margin analysis and optimization opportunities at each level
08	AQT 价格链分析 AQT Price Chain Analysis	• 价格传导链：雷度售价 → 经销商入院价 → 患者收费价 • Price transmission chain: Radiometer selling price → Distributor hospital price → Patient charge price • 各环节毛利率分析与优化机会识别 • Margin analysis and optimization opportunities at each level
09	年度激励预算 / AIB Annual Incentive Budget & Active IB	• AIB（Active Installed Base）增长桥：存量 vs 新增 vs 报废 • AIB value bridge decomposing base, additions, retirements • 激励预算与装机量联动性分析，辅助制定年度激励策略 • Incentive budget linkage to installed base momentum for annual planning

示例报告展示 - Example Report Demonstration

浙江省省份画像详情分析 - Zhejiang Province Persona Analysis

"省份画像"是我们针对不同省份构建全方位数据画像的核心理念，旨在根据各省独特的市场环境、经济特点和业务发展需求，量身定制专属的综合性数据分析方案。以浙江省作为示范省为例，该分析报告深入剖析了浙江省的市场结构、竞争格局、客户行为模式以及业务增长机会，为制定针对性的市场策略和业务决策提供精准的数据支撑。通过多维度的数据分析和可视化展示，帮助管理层全面了解各省份的业务现状和发展潜力，实现精准化的省份管理和资源配置优化。

"Province Persona" is our core philosophy for building comprehensive data profiles for different provinces, aiming to customize comprehensive data analysis solutions based on each province's unique market environment, economic characteristics, and business development needs. Taking Zhejiang Province as a demonstration example, this analysis report provides in-depth analysis of market structure, competitive landscape, customer behavior patterns, and business growth opportunities in Zhejiang Province, offering precise data support for formulating targeted market strategies and business decisions. Through multi-dimensional data analysis and visualization, it helps management gain a comprehensive understanding of each province's business status and development potential, achieving precise provincial management and optimized resource allocation.

产品收费标准分析报告 - Pricing Standards Report

展示各产品线的标准收费价格体系与相关对比分析。
Shows standard pricing structures for product lines with comparative analysis.

经销商KPI监控仪表板 - Distributor KPI Command Center

聚焦渠道KPI完成度、增长速度与装机活跃度的四象限视图，帮助快速甄别表现卓越或预警的经销商组合；支持对微型经销商进行专项孵化。
Four-quadrant view that blends KPI attainment, growth velocity, and Active IB health so you can spotlight outperformers, surface risks, and incubate micro distributors.

使用说明 - Instructions:
• 鼠标悬停或点击卡片以查看关键指标解释 (Hover or click cards to reveal KPI context)
• 使用“Distributor”选择器聚焦单个渠道伙伴 (Use the distributor selector to focus on one partner)
• 与省份切换配合，完成横向表现对比 (Combine with the province switcher for side-by-side comparisons)

损益分析报告 - Profit and Loss

省级运营的综合损益视图与关键指标。
Comprehensive profit and loss view with key metrics for provincial operations.

ABL 价格差异分析 - ABL Price Variance

聚焦标准价与实际成交价的差异、贡献度与趋势洞察，帮助定位PV驱动因素。
Focuses on standard vs realized ABL price variance, contribution, and trend insights to pinpoint PV drivers.

浙江省平均销售价格分析报告 - Zhejiang Province ASP Analysis Report

以下展示了浙江省的平均销售价格(ASP)详细分析报告。该报告包含了ABL、AQT产品线的价格趋势、经销商表现、以及关键业绩指标的综合分析，为浙江省一省一策战略提供核心数据支撑。

The following demonstrates a detailed Average Selling Price (ASP) analysis report for Zhejiang Province. This report includes comprehensive analysis of price trends for ABL and AQT product lines, distributor performance, and key performance indicators, providing core data support for Zhejiang Province's tailored strategy.

注意：此为实时数据报告，请确保您有相应的访问权限 (Note: This is a real-time data report, please ensure you have appropriate access permissions)

返利政策执行报告 - Rebate Program Execution Report

本报告提供返利政策执行情况的详细分析，包括目标达成监控和政策效果评估。
This report provides detailed analysis of rebate program execution, including target achievement monitoring and policy effectiveness evaluation.

使用说明 - Instructions:
• 点击报告中的图表元素进行交互式筛选和钻取分析
• Click on chart elements for interactive filtering and drill-down analysis
• 使用报告顶部的筛选器调整数据范围和维度
• Use filters at the top of the report to adjust data scope and dimensions
• 如需导出数据或获取更多详细信息，请联系财务团队
• For data export or additional details, please contact the Finance team

AIB 装机量与年度激励预算洞察 - Active Installed Base & Incentive Insights

跟踪Active Installed Base (AIB) 的新增、流失与留存趋势，量化装机量对激励预算的贡献度，支持以“装机驱动/预算效率”为核心的年度策略排布。
Track additions, churn, and retention of the Active Installed Base while tying each motion back to incentive budget effectiveness—ideal for planning install-driven incentive strategies.

使用说明 - Instructions:
• 主表格呈现Active Installed Base的期初、去年、YTD与差异数据，辅助激励预算评估 (Table outlines baseline, prior year, YTD, and variance for AIB to inform incentives)
• 使用报表筛选器或省份选择器锁定目标区域，再导出规划材料 (Use report filters or the province selector to focus on one province before exporting)
• 点击表格行可查看具体医院与经销商情况 (Select a table row to review the related hospitals and distributors)

全国省份报告访问中心

Select an area to browse provinces and their personas. Availability is highlighted below.

Available Reports 已上线 Coming Soon 即将上线

请在上方选择一个省份以查看报告状态。

Please choose a province to view the report availability and details.

省份画像项目